Many people dream of running their own business. You can work on your terms, and the profit you earn will be yours to keep. With the right skills and tools, managing your business can be easier than you think. One of those tools? Excellent voucher templates.
People like getting things for free. If you take advantage of that fact, your business is sure to thrive.
Vouchers come in many forms, all of which are useful for one’s brand. However, it’s not easy to see their merit, especially if you’re new to your industry. These are just some of the reasons why you should consider developing your voucher as soon as possible.
Why Vouchers
It makes your brand noticeable
Word-of-mouth is one of the quickest ways news gets around. However, people don’t talk about just anything. They talk about interesting things, and there’s nothing more interesting than the prospect of getting something for free or on a discounted price.
Vouchers are one of the most effective methods to spread the word about your brand. It encourages customers to try out new products and services with less effort on your part. Startups and small businesses will benefit the most using vouchers since they don’t have an established audience yet. If they like what you have to offer, then your market will grow exponentially.
It doesn’t mean that large businesses won’t have any use for vouchers, though. They can also utilize it in other ways, which we’ll discuss further.
It builds customer loyalty
Not everyone expects rewards for their purchases, but it is always appreciated. Vouchers are an excellent way to incentivize continued customer patronage and improve their perception of your brand. It shows that your company values its customers, further strengthening your brand-to-buyer relationship.
Customer loyalty might not be one of your priorities, especially if you’re a relatively small business. However, you should always take the chance to develop this factor when you can, as it can sustain your company in the long run.
It increases profits
Profits are vital to running a company. If you want to maximize your earnings, you should improve your sales—vouchers are perfect for doing just that. It’s an effective form of advertising; sometimes even better compared to the other standard methods.
Another way to increase profits is by reducing your incurred costs. Utilizing vouchers for your brand is often cheaper compared to door-to-door advertising or media commercials. Vouchers can also produce noticeable results more quickly, so many companies prefer marketing through this method.
A Guide to Using Voucher Templates
Now that you know the merits of using vouchers, there’s no doubt that you’ll be interested in producing one of your own. Unfortunately, creating a voucher isn’t that easy. You’ll need to be skilled in design—at least if you want a voucher that will reel in customers.
Worry not. Voucher templates are a great way to begin creating an eyecatching voucher that is sure to catch attention. It’s more affordable compared to hiring a professional to design a coupon for you. In some cases, you may even end up with a design that is way better than a commissioned one. Manufacturing your voucher will also be more straightforward in the future, thanks to printable voucher templates.
However, obtaining these benefits is only possible if you get your voucher templates from the right website. TemplateMonkey, for example, has a wide range of printable voucher templates of various styles and designs available on their website.
Don’t know which template to choose? It’s understandable, given the extensive selection your template website has to offer. Here are some of the most common voucher styles companies tend to use.
You can use cash vouchers
Cash vouchers and gift cards are perfect for drawing attention to your brand and encouraging customers old and new to spend in your shop. It can apply store-wide or to certain products or services. It can be expiring or non expiring. Take a look at some layouts you can use for your brand.
Vouchers are perfect for advertising what your business does in a more visually appealing manner. These voucher templates do so through a graphic. Products and services can be displayed artfully, all while telling viewers more information about your brand and company.
Design Tips from Pro to Pro
If you want to emphasize your image, avoid using design elements that will detract attention from it. As a general rule of thumb, bright colors are a no-no unless it will complement your design well. Sans serif fonts tend to create a cleaner look, but you can also use serifs for flair.
For a more refreshing design, why not use card stock of another color? This printable voucher template has a more elegant design, suited for brands with a formal image. It also features the company logo, so it can make your brand more memorable. Finally, a graphic relevant to the industry your company is in will tie up the template nicely.
If you’re looking for a more playful template, this festive design may be more to your liking. Leisure and entertainment brands might prefer this style, particularly those who are involved in amusement parks. You don’t need to limit your graphic to photographs. A digitally rendered image can also serve as the focal point of your voucher.
You can also take an icon-focused approach for your template design. This way, potential customers can distinguish what your business has to offer while you get the chance to show off your creativity.
Cash vouchers are usually limited in their uses since their monetary value is one-is-to-one. If overutilized, it can lead to more losses and reduced revenue. Fortunately, there’s another type of voucher that you can consider using.
You can also use discount vouchers
Discount vouchers have a wider range of uses compared to cash vouchers. You’ll likely be using this type of voucher more often since it can be altered to fit specific promotions. Here are some templates that you might be able to use for future events.
Percentage Off
Percent-off vouchers are best for increasing sales. The reduced price encourages customers to spend more. Try not to worry about the revenue you could have gained. After all, a discounted sale is better than no sale at all.
There’s nothing like a high-resolution image to set the tone of your voucher. A well-designed graphic is sure to make you look like a reliable company and catch the interest of any onlooker. This template portrays a relaxing mood, perfect for leisure and massage companies.
Motifs can also be great alternatives to graphics when it comes to voucher templates since not everyone has the opportunity to capture quality images related to their brand. Digitally created images work just as well, if not better.
As a plus, you can also alter your images more efficiently. It’s perfect for those little tweaks needed to make your voucher perfect.
Cross-Selling Discounts
You will encounter many opportunities to grow as you continue to manage your business. Eventually, you’ll be able to expand your products and services to accommodate your customers further. Cross-selling discount vouchers are perfect for advertising your new offerings.
Newly opened branches should make an effort to attract customers as soon as possible. Advertising often starts a month before the grand opening. You can make use of this voucher template to endorse your soon-to-open branch.
A well-designed voucher should entice people to come and make the date of the branch opening memorable. This printable voucher template will be able to do just that.
You can also advertise seasonal events using cross-promo vouchers. Increase event attendance by offering free seating — or at least discounted ticket prices. If you want people to be interested, then a clean design is best for drawing attention to the event. This voucher template is perfect for letting onlookers know what the event is at first glance.
Product Vouchers
Sometimes the best way to advertise a product is to let people try it themselves. Product vouchers are suited for this purpose. In some cases, it can also serve as a reward or incentive — mainly if your item is something that many love.
Encourage your customers to try a new menu or food product using this voucher template. The high-resolution graphic is the focus of the design, which displays your product at its most palatable. After dining at your place, people are sure to come back for more.
Free services can also be offered as promotions. You can advertise them using images or digital graphics, depending on which best suits your product. These neat voucher templates ensure that anyone who receives this voucher will know what you have to offer.
Keep reading: How to Choose the Right Business Name
Voucher Design Ideas
Vouchers come in many forms and uses. If you want to use them effectively, here are a few ideas you might want to try.
Endorse a recently released product or service
Vouchers are a great way to bring attention to new merchandise. You can alter the voucher’s usage conditions, from the applicable products to the amount covered. While a purchase isn’t always guaranteed, it can encourage customers to check your new product out.
Offer a seasonal promo
A customer’s interest inevitably wanes, no matter how good your products may be. It’s up to you to make an effort to keep their attention. One of the most effective ways you can do so is through seasonal promos.
Seasonal events come in many forms. It may be recognized holidays, such as Valentine’s Day, Labor Day, Thanksgiving, or other such events. It can also be annual events, like back to school season or job hunt season. Finally, it can be through nontraditional holidays, which vary depending on the country and region.
It would be best if you always tried to create seasonal vouchers and promos for your brand, particularly those relevant to the current events. That way, you can stay on top of the trends and continue to stand out to your market.
Incentivize referrals
It’s a given that excellent products and services will become popular more quickly, but you can further your reach even more through rewarding customer referrals. It not only encourages your regulars to advertise your brand, but it also improves customer loyalty in the process.
Vouchers are an excellent option for customer referral incentives. It can range from cash and discount vouchers to company exclusive products. If you want to maximize your referrals, you can also use a tier reward system, where customers gain more rewards if they’re able to invite more people successfully.
Marketing is an essential aspect of business management. As a small company, you might not have enough resources to invest in it properly. Vouchers are an effective and reliable marketing strategy that anybody can do — but not everyone can do well. With the right design and approach, vouchers can become an advertising tool that will serve you well.